Artist of the week

Tuesday, August 4, 2015

x IDEOMOTOR | WHEN WE BEGIN x



Finnish Indie-electronic duo Ideomotor released the new track, 'When We Begin', in close succession of the recent single Amplified, which received high praise around the online community.


Band member Erkka Wennonen described the long songwriting process for this particular track, and how taking it back to basics with  a minimal soundscape improved the message behind it.

"Our producer Sami Baldauf came to the rescue / stripped everything to the minimum and really found the essence of the song. In the end it turned out to be some of our strongest work to date in our opinion and actually catches the essence of what the song was all about in the first place – the moments when things take a new direction, be it either consciously by choice or the times when we’re utterly unaware of the significance of them."

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